Retro Review: Venni Vetti Vecci

Retro Review: Venni Vetti Vecci

Venni Vetti Vecci album cover
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Venni Vetti Vecci, by Ja Rule

Coming off his buzz from appearing on Jay-Z’s “Can I Get a…” Ja Rule had a pretty big chance to break into the mainstream in a major way. While “Venni Vetti Vecci” did help with that, he didn’t reach his peak of popularity until a couple albums later. That kind of saddens me, because as little as it’s talked about, it was a decent album, especially for the time.

  • Lyrics
  • Instrumentation
  • Production
  • Features
  • Longevity
  • Impact
  • Personal Preference
3.9
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Review

Lyrics
While his lyricism is leaps and bounds better than some of the crap we’re hearing today, Ja’s never been as complex as he’s intended to be. His best attribute is his tone, which kind of weaves in between a DMX-type gruffness and a more melodic sound, from time to time. The problem is that he’s only mediocre at each of these aspects, so he’ll never be regarded as one of the greatest to ever do it, or even one of the greatest from his city.
Instrumentation
The instrumentals are definitely one of the strengths of this album. Irv Gotti and Lil Rob were amazing at making beats that fit Ja, among others. “Let’s Ride” is an excellent bass test, for anyone who still messes around in the subwoofer lifestyle haha.
Production
By the time this album was released in 1999, Def Jam had pretty much figured out the formula for a good sounding album. It feels kind of dated, but that’s just what it is.
Features
 Memphis Bleek, Jay-Z, DMX, Erick Sermon…Ja had some amazing guests on this album. They all did their part in making a bland album a little more enjoyable. I would’ve counted Ron Isley (as amazing as he is) on that list since he was credited as a feature, but really it was all taken from “Voyage to Atlantis” so it was barely more than a sample.
Longevity
There are a few songs on the album that I’ll listen to occasionally, but only because of random playlists haha. Every now and then, I’ll hear someone rocking along with “Holla, Holla,” and like I said earlier “Let’s Ride” sounds too good, to not play in a system. Other than that though, this album has pretty much faded from public memory.
Impact
I do remember how popular this album was, for about the first few months that it came out. It may have gone on to go platinum, but I can’t think of anyone who said: “I wish Ja Rule would make another album.” The follow-up album, 3:36, wasn’t any better in this aspect. Ja’s biggest chance was to keep going with DMX and Jay on that “Murder Inc.” group, or whatever they were calling it.
Personal Preference
I feel like I’ve been pretty fair with Venni Vetti Vecci, even though it scores pretty low. Don’t get me wrong, personally, I love the album. That doesn’t mean, however, that if someone was pressed to find a good album to listen to, that I wouldn’t point them elsewhere first. If you agree, or disagree, feel free to sound off in the comments section below.

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