The other day I was having a conversation with Cav and, like always, we ended up discussing the current state of rap. We seem to differ on our opinions as I enjoy some of the newer artists out while he basically wishes they didn’t exist. This got me thinking, how does the rest of the world feel about “mumble rap”?
Now, every rapper in the game right now isn’t a mumble rapper but it does seem to be the ruler of the genre at the moment. Whether it’s Lil Pump, Migos, Lil Uzi Vert, or Lil Yachty, it seems like every time you log onto social media there is a new music video of a mumble rapper with millions of plays on the view counter. I think this proves that people aren’t as much into the lyrics as they used to be. It used to be about content. It used to be about the message.
What has changed? Now all you need is a dope beat, auto-tune, and a catchy hook to have a hit record. Did the consumer just get tired of actually listening? Would we rather have repetitive hooks with simple rhymes as opposed to complex rhyme schemes and punchlines? It sure seems so. I’m not disrespecting “mumble rappers” by any means, I’m actually a fan of many of these artists and apparently, the rest of the nation is as well. However, is this just a phase or is mumble rap here to stay? Is this type of music actually sustainable?
The success that Migos has had suggests that it may actually be. I’m not sure if there is a more successful group right now in music. Every time I listen to the billboard hot 100 on Spotify, there is a new song either by Migos as a group or featuring one of Offset, Quavo, or Takeoff. Will this sub-genre really last? Only time will tell. As of right now though, it doesn’t seem to be slowing down. Like it or love it, I believe mumble rap may be here to stay.